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For years, men have been renting suits and tuxedos for each event they go to. Each event is unique, and therefore will require a specific look. Women, on the other hand, have been buying dresses for each and every one of these occasions. Ladies, even if we have a dress in our closet that just might work, we can't possibly have pictures show up online of us in the same dress twice.

Enter the industry of rental bridesmaid dresses. Hera is setting out to change the bridesmaid dress industry by giving women the option to rent a dress for a loved one’s wedding for a fraction of the cost of purchasing.